Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.
A new list of editing marks most commonly used in the PR field.
Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work? ...